Festifind is the ultimate source of music festival information. Find out which festivals you should attend, and learn about the artists playing. Festifind is also fully integrated into Spotify, allowing users to play songs by every artist.
Festifind initially started as a project for the Spotify hackathon in San Francisco, but has since turned into a full web app and revenue generating business.
Festifind has gone through three design changes, and multiple feature changes. I built festifind with a team of 3 developers, with me acting as lead designer and product manager. I ran the project in Agile sprints using Jira Software.
Festifind currently gets seven thousand monthly views, and ranks first in many popular search terms. To get such search traffic, I did extensive research and validation of long tail keyword searches, and optimizing the site for ranking.
I also figured out a growth hack that many websites never take the time to put all artists in a lineup into html text, and simply copy/paste a poster. By me writing out every artist name at a festival, I rank well for searches that include an artist name and the festival they play for.
Example “Drake Austin City Limits”
Additionally, I wrote a script that changes a festivals year in the front end right after a festival occurs. While other websites have to create a new DB entry for a festival like “Audio on the Bay” every year it occurs, I simply have the script update the year, and insert the new artists. This makes my site rank for the upcoming year which people are searching for (as opposed to previous festival editions that are no longer relevant).
I completed the wireframing, design, and front end work for the app myself. I used balsamiq for initial mockups, and then Photoshop for more detailed wireframes. After user feedback, I would then repeat this process.
Below you can see an example of an initial wireframe of the homepage. There is the search ‘i’m looking for an ___ festival near ____’. Through lots of testing and user surveys we determined that users simply want to search by a favorite artist, festival, or location. Asking for two user inputs is too much information we are trying to elicit from the festival goers, and thus they drop off. Simplifying the screen to our current search has increased time on site, and bounce rate.
Early version of the home screen
Current Homepage Design and user experience.
Festifind get’s paid through featured festivals on the homepage, as well as through access to our database.