Campus Retro is an e-commerce company I started in 2014. I created the clothing line as a retro line with inspiration from collegiate wear from the 1980’s. I’ve over 70k worth of clothing, and had peak months of 8k in monthly sales. We also had partnerships with major brands such as Chubbies shorts, Old Row, and greek organizations like Sigma Chi and Delta Gamma.
Campus Retro has around 25 SKU’s. Some are unique state designs, and others are fraternity/sorority designs.
When creating a new design, often gage interest on social media, and by asking our power buyers what they think.
Given that our designs are state and college focused I always analyze our Google analytics to determine which locations to focus on next. For example, in 2015 we had a new design that we were considering bringing to California, Alabama, or Arizona. After realizing that California had many colleges, and in general students 18-25 in age, we determined California was the correct location for the launch. This seems obvious, however we had previously done quite well in Alabama and Arizona. However, our research showed that California was a strong market to enter.
Additionally, I ran Adwords & Facebook campaigns to increase our product reach.
I sold Campus Retro in 2015, to a larger distributer.